Each new branding client is evaluated for photo readiness. This isn't about wardrobe and make-up, it's about understanding if your brand is a complete tree. Once you see your brand as a tree, you'll manage all aspects much easier.

• The leaves of the tree are the most noticeable. They are your logo, colors, photos, video, etc. These will change over time, but will always identify the type of tree you are.
• The branches are how you send those leaves into the world - your distributions strategy. This is your website, social media, traditional media, email, postcards, and more. 
• The trunk is the core story that you want repeated in the world. It's your identity.

Most clients come looking for photos (leaves), but without a strong trunk and defined branches, the leaves will fall to the ground. We'll determine the level service you need during our initial consultation and ensure those leaves are telling the story you want to the exact people you want to hear it.